Thrasio Products: The Power of Performance

Thrasio’s value was based on the success of its products–which most people saw as everyday Amazon schlock. They asked me to helped redefine the branding, voice, and tone for some of their million-dollar products – on budgets that were more Hamilton than Franklin. Below is a small smattering of some of that work.

Execution Type: Brand books, social film
Role: Concept, Copywriting, Creative Direction