Spotify: Greenroom Launch

Y’know who likes brand books? Brands like Spotify*. In 2021, before the Roganning, they launched a new product, Spotify Greenroom, which hosts live conversations with artists, athletes, podcast hosts, and other fans. I helped them figure out the language they’d use to talk about everything they do, both inside and outside their app. T’was fun.

Execution Type: Marketing, Brand Book
Role: Copywriting, UX/UI
* Note: People who care about my work don’t really want to see the brand book, which is why I haven’t linked to it here. Also, I signed an NDA, and I take those seriously.