Odwalla: Goodness Grows Here

Not everything’s a video, y’know? Sometimes, you gotta make a CPG website. In this case, Odwalla wanted to give users the skinny on its wholesome, handmade beverages and bars. Our solution was literally handmade, with pages practically constructed using paper-craft, full of delightful copy and working pull tabs.

Execution Type: Website
Role: Concept, Copywriting
Team: David Yankelewitz, Aaron Mosher, Briana Auel
Awards: FWA (Public Shortlist), WebAwards (Best Beverage Website)