Thrasio: How Goods Become Great

In 2018, Thrasio was formed to buy and level-up 3rd-party Amazon sellers. In those 36 months, it’d become a multi-billion-dollar company – and no one had heard of them. Except their competitors, who were ripping them off at every turn. They wanted a full rebrand. Look, feel, voice, tone. New mission. New values. New tagline. They hired me to help create it all, manage it all, and unveil it to the 1,000-person company. I collaborated with great people, learned a ton, and sold the magic of the everyday.

Execution Type: Complete rebrand
Role: Creative Direction, Writing
Team: Arturo Aranda, David Byrd, Lauren Rogers, Catherine Mitchell