YouTube is more than just a place to watch your neighbor's cat jump from the counter to the top of the fridge for some sweet, sweet nip. It's a platform for some of the world's most creative minds to entertain, excite, and educate.
To showcase this, YouTube launched a full 360 campaign celebrating some of its most notable creators, including VICE News, which brings hard-hitting, deeply embedded journalism to some of the world's most important stories.
Executions: Fully Integrated 360 Campaign, including film / digital OOH / OOH / print / banners
Team: Roberto Salas