YouTube/VICE News

YouTube is more than just a place to watch your neighbor's cat jump from the counter to the top of the fridge for some sweet, sweet nip. It's a platform for some of the world's most creative minds to entertain, excite, and educate.

To showcase this, YouTube launched a full 360 campaign celebrating some of its most notable creators, including VICE News, which brings hard-hitting, deeply embedded journalism to some of the world's most important stories.

Executions: Fully Integrated 360 Campaign, including film / digital OOH / OOH / print / banners

Team: Roberto Salas

TV Commercial 1

TV Commercial 2

Pre-roll Video

Digital OOH in Waterloo Station  — For the UK's largest outdoor video screen, we created a custom video that pitted footage of protestors and police facing off on either side of the headline: "You Get Both Sides of the Story." The video's below.

Digital OOH in Waterloo Station — For the UK's largest outdoor video screen, we created a custom video that pitted footage of protestors and police facing off on either side of the headline: "You Get Both Sides of the Story." The video's below.

Police vs. Protestors, as shown in Waterloo Station

London Bus OOH

London Bus OOH

Ukraine OOH

Ukraine OOH

Evening Standard Cover Wrap

Evening Standard Cover Wrap

Additional OOH

Additional OOH

Rich Media Banner