Nickelodeon's WACK

In 2006, as brands began to realize the possibilities of dipping into the Internet's cosmic goo. Nickelodeon became one of the first networks to enhance their on-air programming with online content. For the Thanksgiving special Nickelodeon's W.A.C.K, an inside look at a fictional foam-rubber wrestling league, I wrote all of the on-air and web content, including a series of exclusive online character profiles that were packed with puns.

Execution Types: Two-NightOn-Air Broadcast Event / Web Films

Cowabunga Character Profile

Atomic Banana Character Profile

Abominable Snowman Character Profile

The Big Cheese Character Profile

Teaser released the day before the main event