Oscar Mayer: Say It With Bacon

For Father's Day, we showcased Oscar Mayer's Original Bacon's four Cs (cut, color, cure, and consistency) through video spots, shareable e-cards, and three actual bacon gifts perfect for your loved one.

The gifts went on sale at random times, announced exclusively on Twitter, and sold out within minutes everyday for four weeks.

EXECUTION TYPE: Digital/Social

PRESS: ABC Nightline, ABC World News Tonight, Time Magazine, Creativity (Pick of the Day and Top 20), Adweek (Pick of the Day), NPR Marketplace, New York Daily News, Bloomberg TV, Mashable, Gizmodo, Laughing Squid, Jezebel, and more

AWARDS: Effies (Silver), New York Festivals (Silver) Shorty Awards (Winner), Digiday Awards (Winner), Project ISAAC Awards (Silver), SXSW Interactive Awards (Finalist), Cresta Finalist (results pending)

WITH: Dave YankelewitzAaron MosherMichele JaretJane Cronk, and Masataka Kawano

CASE STUDY

ANNOUNCEMENT VIDEO

In addition to the announcement video, SayItWIthBacon.com featured descriptions of each gift set, the four Cs of bacon, and shareable e-cards for bacon-loving snoozers who missed out on the Twitter announcements and still wanted something to share with their loved ones.