Oscar Mayer: The Great American Bacon Barter
To focus the internet's ubiquitous bacon banter on Oscar Mayer, we created The Great American Bacon Barter: one man's socially-driven quest to cross the country solely by bartering with Oscar Mayer Butcher Thick Cut Bacon. People got tattoos, traded family heirlooms, renamed a city, all to get some BTC.
The project received 335 million earned media impressions and worldwide engagement on a budget so small, the agency filmed the intro video at my parents' house. P.S.: My parents keep kosher.
Execution Type: Digital/Social/Film (this was one of the first campaigns to use Instagram, with live image uploads from the road directly to the site)
Awards: CLIO Awards (Digital / Mobile Shortlist); The One Show (Merit); Cannes Creativity (Shortlist); FAB Awards (Gold); SABRE Awards (Gold); Digiday Awards (Winner, Best Branding Campaign); Bees Awards(Winner, Best Campaign); Creative Media Awards (Gold); Project ISAAC Awards (Silver); New York Festivals (Silver World Medal)
Press: The New York Times, Wall Street Journal, Wait Wait...Don't Tell Me!, Who Wants to be a Millionaire, Yahoo News, Huffington Post Business, Food, and Travel, AdWeek, Creativity-Online, Google Creative Sandbox, FWA Public Shortlist, and many more