Google Primer

Primer is Google’s premiere mobile educational tool for businesses, marketers, and entrepreneurs around the globe. Over 10 months, I wrote dozens of its bite-sized, interactive lessons. crafted the app's marketing, social, case study, and website copy, and, most importantly, accelerated the app's push to promote greater accessibility for all audiences.

Execution Type: Mobile App / Digital Marketing / Social Marketing / B2B
Role: Lead Writer
Press on Accessibility Launch: Fast Company, CNET

App overview

primer-phone-accessibility.jpg

Lesson card

Primer_052218_Accessibility.jpg

Marketing email

PrimerEmail.jpg

Google Play Store screens

Primer-Appstore.png

Desktop site

Primer_1.jpg
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