AmEx OPEN: YourBuzz
This integrated campaign featured a custom partnership with New York Magazine to promote a product designed to help small businesses reach more customers online. The cornerstone of the campaign, which targeted NYC restaurateurs, was a live event featuring some of the city's most socially-connected chefs taking questions from their peers, both in-person and via social media.
Execution: Digital/Social/Live Event/Partnership
Press: The Wall Street Journal, PC Magazine, GrubHub